Profit-Loss Calculation in Social Interaction: An Integrated Analysis of Psychology and Economics
Profit-Loss Calculation in Social Interaction: An Integrated Analysis of Psychology and Economics Introduction Human social relationships are not always based on emotions; they often depend on profit-loss calculations.In real life, it is seen that some people behave very well when needed, but when the work is done, their behavior changes and communication or respect decreases. The Social Exchange Theory of social psychology plays an important role in explaining this behavior. According to this theory, people often see social relationships as an exchange process where the relationship is maintained when the benefit is high and the relationship weakens when the benefit decreases. On the other hand, in economics, According to the concept of Utility, an object or service is valuable only when it meets human needs.When the need is gone, its value decreases. This study has attempted to analyze human social behavior by combining the concepts of psychology and economics. Research Qu...