Profit-Loss Calculation in Social Interaction: An Integrated Analysis of Psychology and Economics
Profit-Loss Calculation in Social Interaction: An Integrated Analysis of Psychology and Economics
Introduction
Human social relationships are not always based on emotions; they often depend on profit-loss calculations.In real life, it is seen that some people behave very well when needed, but when the work is done, their behavior changes and communication or respect decreases.
The Social Exchange Theory of social psychology plays an important role in explaining this behavior. According to this theory, people often see social relationships as an exchange process where the relationship is maintained when the benefit is high and the relationship weakens when the benefit decreases.
On the other hand, in economics,
According to the concept of Utility, an object or service is valuable only when it meets human needs.When the need is gone, its value decreases.
This study has attempted to analyze human social behavior by combining the concepts of psychology and economics.
Research Question
The main question of this study was:
Can human social behavior be explained by combining psychology and economics?
Specifically:
Do people evaluate social relationships in terms of benefits and costs?
Does the importance of those relationships decrease when the need is over?
Theoretical Framework
The theoretical foundation of this study is based on three concepts.
Social Exchange Theory
Human relationships are often evaluated from the perspective of cost and benefit.
Instrumental Behavior
According to Instrumental Behavior, people sometimes behave to achieve specific goals. That is, the behavior is purposeful.
Impression Management
According to Impression Management, people strive to create a positive image in front of others so that they can gain social benefits.
Together, these three concepts create a framework for understanding human social behavior.
Research Methodology
Longitudinal Qualitative Method has been used in this study.
Research Features:
Duration: One semester
Participants: 10 classmates
Data Source: WhatsApp and Messenger text messages
Analysis Method: Observation and Text Analysis
A student observed social interactions with his classmates and analyzed their behavior.
Findings
Two main trends were observed in the data analysis.
1. Viewing relationships as a tool.
Many participants used relationships as a means of obtaining benefits.
2. Thinking about profit and loss
When help was needed, they behaved very politely and friendly.But after the need was over, the communication decreased.
This behavior can be compared to the concept of utility in economics, where the value of something decreases when it is no longer needed.
Discussion
The results of this study provide an integrated explanation of psychology and economics.
When people want to benefit from a social relationship, they:
Behave purposefully
Create a good image
Use the relationship as a tool
But when their needs are met, the importance of that relationship may decrease.
Behavioral economics is important to explain this behavior, because it shows that human decisions and behavior are the result of both psychological and economic influences.
Conclusion
This study suggests that human behavior in social interactions is often a combination of profit-loss calculations, purposeful behavior, and image management.
Using the concepts of economics and psychology together, human social behavior can be explained more clearly.
Therefore, it can be said that economics, psychology, and behavioral psychology in social interactions are deeply related to each other.
Profit–Loss Calculation in Social Interaction
│
├── 1. Introduction
│ ├── Social relationships influenced by emotions + profit-loss thinking
│ ├── Behavior changes after personal benefit is achieved
│ ├── Social Exchange Theory (Psychology)
│ └── Utility concept (Economics)
│
├── 2. Research Question
│ ├── Can social behavior be explained using psychology + economics?
│ ├── Do people evaluate relationships in terms of cost-benefit?
│ └── Does relationship importance decrease after need is fulfilled?
│
├── 3. Theoretical Framework
│ ├── Social Exchange Theory
│ │ └── Relationships based on cost vs benefit
│ │
│ ├── Instrumental Behavior
│ │ └── Behavior directed toward achieving goals
│ │
│ └── Impression Management
│ └── Creating positive image for social advantage
│
├── 4. Research Methodology
│ ├── Method: Longitudinal Qualitative Study
│ ├── Duration: One semester
│ ├── Participants: 10 classmates
│ ├── Data: WhatsApp & Messenger messages
│ └── Analysis: Observation + Text analysis
│
├── 5. Findings
│ ├── Relationships used as tools for benefit
│ └── Profit–loss thinking in interaction
│ ├── Friendly behavior during need
│ └── Reduced communication after need
│
├── 6. Discussion
│ ├── Integration of psychology + economics
│ ├── Purposeful behavior in relationships
│ ├── Impression management for benefit
│ └── Behavioral economics explains decisions
│
└── 7. Conclusion
├── Social behavior = profit-loss + psychology + economics
├── Human interaction is goal-oriented
└── Psychology and economics are deeply interconnected
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#Social Exchange Theory, Instrumental Behaviour, Impression Management, Social Behavior, Psychology, Economics#