SURFEIT

 Tech Giants, Algorithms, and Our Emotions: The Invisible Control of the Digital Economy In today's world, we wake up every day, pick up our phones, scroll through social media, watch videos, react to posts. We think - these are the results of our personal choices. But if we go a little deeper, we see that behind this whole process there is a well-organized structure, where our emotions, attention and behavior have become part of an economic system. At the heart of this structure is the Attention Economy - an idea where people's attention is the most valuable resource. Big technology companies like Google, Meta (Facebook), YouTube, TikTok are not just platforms; they are the gatekeepers of our information flow. What we see and what we don't see - is determined in large part by the systems created by these companies. Their main goal is very clear - to keep users on the platform for as long as possible, because the longer we stay there, the more ads we see, and the more incom...