Qualitative and Quantitative Research

By SAYEEDIN

 Quantitative Social Research: Typical Features


1. Information is turned into numbers (measuring or counting).  

2. Accuracy and precision are emphasized.  

3. Focuses on people’s behavior—what they do, not what they say.  

4. Follows the scientific method.  

5. Uses deductive logic to test existing theories and ideas.  

6. Research design is fixed from the beginning.  

7. Reliability (consistent results over time) and validity (measuring what is intended) are checked.  

8. Procedures are documented in detail so others can replicate the study.  

9. Statistical analysis is applied to study data.  

10. Findings are often generalized to a larger population.  

11. Researcher strives to remain neutral and objective.  

12. Standardized methods are used for control and accuracy.  



Qualitative Social Research: Typical Features


1. Information is presented in words, not numbers.  

2. Uses inductive logic—developing theories from collected data.  

3. Focuses on meanings and experiences.  

4. Seeks to understand phenomena in their real-life context.  

5. Describes situations from participants’ perspectives.  

6. Research design is flexible and can change during the study.  

7. Values and emotions of both researchers and participants are acknowledged.  

8. Objectivity is not prioritized; personal connection is valued.  

9. Openness and reflection (self-awareness) are appreciated.  

10. Usually small-scale (e.g., two people or specific areas).  

11. Takes place in natural settings, not laboratories.  

12. The social world is understood as created by people themselves.  


Not specified

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